Is your organization looking to boost its sales? How about increasing its brand awareness? Does it want to create a closer connection with its audience? Or streamline some of its most important interactions with customers? Then a high volume email sending platform may be exactly what it needs. If your company isn’t currently using one, now […]
It has been 24 years since the U.S. Department of Health & Human Services successfully passed the Health Insurance Portability and Accountability Act (HIPAA), and 17 years since the Security and Privacy rule amendments. Today, HIPAA compliance is still a critical statute that healthcare organizations and business associates must observe to protect patient data.Healthcare workers […]
Security Tips for Protecting Your HIPAA Compliant DataThe consequences of violating HIPAA can be extreme. Limitless monetary fines and a crippled reputation can destroy an organization. Even if you don’t lose everything after a HIPAA data breach, you can find yourself forever on the HIPAA Wall of Shame. The Health Insurance Portability and Accountability Act (HIPAA) […]
There is little that is more disruptive and detrimental to a healthcare organization than a HIPAA violation. First, consider the penalties. The HHS Office for Civil Rights (OCR) issues fines of $50,000 per violation up to a $1.5 million maximum, and criminal penalties can be up to ten years imprisonment and $250,000 in fines. Second, […]
Approved in 1996, the Health Insurance Portability and Accountability Act (HIPAA) establishes a set of rules within the United States for the protection of certain health information. HIPAA establishes and enforces safety and privacy standards for healthcare organizations such as pharmacies, hospitals, and health plans on patient data. This law has also been amended to […]
There are two main types of high volume, large scale email that healthcare organizations send to their patients. The first are marketing messages, which are emails sent solely for marketing purposes. These can include offers and discounts, information about new services, and other messages that attempt to gain more business from the patient.Marketing emails may […]