How Do You Know if You Need a High Volume Email Sending Platform?
Is your organization looking to boost its sales? How about increasing its brand awareness? Does it want to create a closer connection with its audience? Or streamline some of its most important interactions with customers?
Then a high volume email sending platform may be exactly what it needs. If your company isn’t currently using one, now is a good time to investigate how one of these services can help your organization in a variety of ways.
Simply put, high volume email services are critical whenever you want to send a lot of messages efficiently. But why would you want to send so many messages?
To Communicate with Large Numbers of Customers
Lots of businesses can attain greater levels of success by increasing contact between themselves and their target audiences. Granted, the effectiveness depends on the industry, the size of a business, how it wants to grow, the size of its email list and many other factors, but increased communication is critical in many situations.
There are a lot of different ways to do this, from billboards, to TV ads, to social media posts. But high volume email stands out because it’s efficient, and the messages go straight to people’s inboxes. But what can it achieve for your business?
Email Marketing Campaigns Increase Sales
Most companies have a lot on their plates, which can sometimes prevent them from maximizing every aspect of their business. If marketing is something that has fallen by the wayside at your organization, or it doesn’t have an active email marketing strategy, then it’s time to pause and re-analyze your priorities.
Because email marketing was estimated to have an ROI of 4,200%, according to estimates from respondents to the 2019 DMA marketer email tracker. That means that for every $1 spent on email marketing, those surveyed figured they were making $42 back.
You don’t come across returns that high too often, so businesses need to listen up. If your company doesn’t already have an email marketing campaign in place, then it should consider setting one up.
Boost Your Brand Awareness with a Bulk Email Service
In many situations, potential customers aren’t just going to purchase your product or service the first time they see it. Instead, it often takes multiple exposures to your brand and your product before they are willing to exchange their hard-earned money for whatever it is you provide. According to Mckinsey Insights, consumers go through the following steps, which take many exposures over time:
How Does This Relate to High Volume Email Sending Platforms?
If customers need multiple exposures to your brand before they are comfortable paying for your products, email marketing campaigns are a great way to get to that point. They are relatively cheap per interaction, and can even be customized with the names of potential buyers. High volume email marketing can be about more than just quick sales – it can be part of the long term process that helps to tip customers over the edge.
Connect with Your Customers
Many organizations need to interact with customers and clients regularly in the course of their daily business. Things like sending receipts, appointment reminders, and much more. High Volume email solutions allow your company to automate these processes, saving you the labor costs of having your employees call the customers or type out each email.
These types of business emails are known as transactional emails, and they come with another advantage. If your company has to send out an appointment reminder, a receipt, or something else, then it can also use the message as a marketing opportunity.
Not only does the message help to increase brand awareness, but you can add in deals, information about new products, and other updates. Transactional emails are a great way to interact with your customers, and well-designed ones can help increase sales.
HIPAA-compliant High Volume Email Sending
If your organization operates in the health industry or processes ePHI on behalf of other companies, then it may need a HIPAA-compliant high volume email service. These solutions allow your business to make the most of the advantages mentioned above, without having to constantly stress about regulatory headaches. They also allow you to safely include ePHI in your email messages.
LuxSci offers a HIPAA-compliant high volume email service that is designed from the ground up to make it easy to stay within the law. It offers a range of features, such as professionally designed templates and analytics, all with the security measures you need to market safely and effectively.